Mattel, Inc. (NASDAQ: MAT) today announced that acclaimed actor, producer, and filmmaker Vin Diesel will write the live-action Rock ‘Em Sock ‘Em Robots feature film for Mattel Studios and his production banner One Race Films.
As previously announced, Diesel — best known for leading blockbuster franchises such as Fast & Furious and Riddick — will also star in the film and produce alongside Mattel’s Robbie Brenner and One Race’s Samantha Vincent.
Based on Mattel’s iconic tabletop boxing game, Rock ’Em Sock ’Em Robots will bring the legendary Red Rocker and Blue Bomber to life in an all-new live-action adventure.
Robbie Brenner, President of Mattel Studios and Chief Content Officer, said: “Vin is a powerhouse storyteller with an unmatched understanding of action, heart, and world-building. His creative vision for Rock ‘Em Sock ‘Em Robots is bold, human, and deeply cinematic—exactly the kind of storytelling we love at Mattel Studios.”
Vin Diesel said: “I am excited to expand the Mattel universe by bringing this classic toy from my childhood to a modern audience by telling a story that examines the role of competition in a world often measured by strength and dominance that dares to reveal the power of compassion at its core.”
Mattel Studios’ vision is to collaborate with leading creators to make standout quality content based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences. Its Masters of the Universe and Matchbox films are both slated for release in 2026.
Rock ‘Em Sock ‘Em Robots will be overseen by Darian Greenbaum and Andrew Scannell for Mattel Studios and Vin Diesel for One Race.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About One Race
Founded in 1995 by writer-director-producer-actor Vin Diesel—first with his short Multi-Facial and Sundance entrant Strays—One Race has grown into a global production banner rooted in stories of chosen family and loyalty. Under the One Race banner, Diesel has produced and starred in major franchises including the Fast & Furious saga and the science-fiction horror series Riddick, which has expanded into anime and video games through its subsidiary Tigon Studios. The company also launched the xXx series, with additional films in development. Upcoming projects include the continuation of the Kaulder character from The Last Witch Hunter, Riddick: Furya, a reprisal of Kojak, and the long-anticipated Fast & Furious saga finale.