Mattel Celebrates Olympic Games Tokyo 2020 Products Collection
Celebratory Products Unveiled from Barbie®, Hot Wheels® and UNO® brands at New York Toy Fair developed through licensing collaborations with the
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Barbie® Olympic Games Tokyo 2020 Assortment (Photo: Business Wire)
“In line with our Global Licensing Strategy, this new international licensing collaboration with
“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” said
Products include:
Hot Wheels® Mini Collection For The Olympic Games Tokyo 2020
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The Hot Wheels Olympic Games Tokyo 2020 Mini Collection represents iconic sports of
Tokyo 2020, from historic sports dating back to the first Games inAthens to new sports that make their debut this year inTokyo . - Sports celebrated in Hot Wheels die-cast form include fan favorites such as track & field, gymnastics, swimming, basketball, beach volleyball and include new sports including baseball/softball, sport climbing, karate, skateboarding and surfing.
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Two cars within the collection are Hot Wheels versions of Worldwide Olympic Partner Toyota’s vehicles '10 Toyota Tundra and
Toyota 2000 GT.
Barbie® Olympic Games Tokyo 2020
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Embodying the style of
Tokyo 2020 in unrivaled fashion, Barbie enters the world of the Olympic Games by embracing the five new sports added to the Olympic programme.
UNO® Celebrating Olympic Games Tokyo 2020
- Featuring the mascot of the Olympic Games Tokyo 2020, “Miraitowa”, this limited-edition UNO deck celebrates the Olympic Games Tokyo 2020 with a unique design and special rule fitting for the world’s most iconic sporting event.
The
About
About the
The
About the IOC Global Licensing Strategy
Building on Olympic Agenda 2020 the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. The objective is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well. The IOC Global Licensing Strategy is divided into three core licensing programmes aimed at specific target groups: The Olympic Heritage Collection, The Olympic Collection and The Olympic Games Programme.
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Source:
Scott Shaffstall
Mattel Global Communications
scott.shaffstall@mattel.com
310-252-3610
Marissa Beck
Mattel Global Communications
marissa.beck2@mattel.com
415-902-5233
IOC Media Relations Team
pressoffice@olympic.org
+41 21 621 6000
www.olympic.org.