The Fisher-Price™ Play Lab Celebrates its Real Experts - Kids
Early Childhood Development Experts at the recently renovated
To commemorate 60 years of thoughtful toys and products for children, the
As the first kid-led testing facility in the industry, the
“The Play Lab is at the heart of Fisher-Price because it’s where the magic starts and where we glean insights directly from kids to make sure our toys and products continue to evolve to suit their needs,” says
Fisher-Price Play Lab Technology and Innovation
Recent on-site renovations throughout the
Eye-tracking: The technology has proven imperative to help capture feedback from testers who can’t yet articulate feedback in their own words. Using a specialized cap and live capture software, teams can record and analyze the synchronized eye movements and scene images and audio. The technology and subsequent data allow the
Fisher-Price Play Labto literally see a toy through the eyes of a child.
- Viso: The lab as a state-of-the art audio visual recording tool with new microphones and camera systems that focus on very minute details, with event annotations and immediate playback and high-quality video in perfect sync.
- Baby FaceReader™ Emotional Analysis: A tool that automatically measures facial expressions in infants ranging from 6-24 months. This is the first and only tool to automatically measure emotions of infants and detect facial expressions to help address questions in development psychology.
Observer XT Software: Annotates play in a quantitative way and visualizes it on a timeline. This allows experts to easily integrate, synchronize and visualize multiple data streams to answer research questions by discovering play patterns, outliers, deviations, or anomalies.
Newly Launched Fisher-Price Play Lab Approved Products
This cutting-edge technology has enabled the
- Meditation Mouse: Built with three calming modes, the Mouse was crafted by observing families with children ages 2-5 years old on-site and in-homes engaging in meditation and mindful exercises. Research indicated that the length, cadence and speed of the meditation exercises needed to be adjusted to optimize for children.
Linkimals™ Toys: Studying how children interact with linked toys using Eye Tracking and Observer XT technologies, the
Fisher-Price Play Labdeveloped two key findings: that linked toys offer a new and different way to help children learn through play and that connected toys help kids and caregivers play together. Therefore, Linkimals™ Technology came to be, each toy recognizing when others are nearby, immersing children in synchronized music and colorful lightshows.
The Play Labconsistently revisits toys to evolve and elevate its products, including the classic Rock-A-Stack® toy, the fan-favorite Batbot, and 77-year-old Thomas & Friends™ brand. The team expanded the classic Rock-A-Stack toy to grow in size which enabled play with this classic toy to become a gross motor experience. The team observed children trying to make BatBot fly, so the design team added wheels that enabled the toy to tilt forward and soar around the room. The Thomas & Friends line has evolved numerous times over the years, and most recently with a more expressive face to appeal to kids of all ages.
New Fisher-Price Play Lab Creative:
Since 1961, Fisher-Price has been passionate about putting toy concepts to the ultimate test of success: real-life play with kids. The hero film, created in partnership with Wieden+Kennedy, invites viewers into the magical world of the
Further, shoppers can expect to see
To learn more about the